J. COLE PULLS UP TO SUMMER LEAGUE IN VEGAS THEN PERFORMS FOR HARTBEAT WEEKEND

J Cole Merch

J. Cole, who is a part-owner of the Charlotte Hornets, was spotted at a game on the opening night of the NBA Summer League.

On Friday (July 7), the Dreamville boss pulled up to his team’s matchup against the San Antonio Spurs in Las Vegas. He was seen sitting courtside for a game that ended with a loss for the Hornets.


Coinciding with the Summer League kickoff is comedian Kevin Hart’s birthday celebration at Resorts World, Hartbeat Weekend. In addition to Ludacris, Jack Harlow and PARTYNEXTDOOR, Cole was recruited to perform at the event.

Following the basketball match, the Fayetteville MC took the stage at Zouk Nightclub for an explosive set that spanned hits such as “No Role Modelz” and “Power Trip,” among many others.

Cole recently made things official with the Charlotte Hornets after Michael Jordan sold his majority stake in the team.

According to a statement released by the team, the 4 Your Eyez Only rapper is part of the Buyer Group led by Gabe Plotkin and Rick Schnall alongside country singer Eric Church.

The Buyer Group reportedly purchased the franchise from MJ for $3 billion after the Chicago Bulls icon bought the team in 2010 for $275million.

Cole, a North Carolina native, has been a courtside mainstay at Hornets games over the years while supporting his home state team. As a lover of hoops and ambassador for the game, J. Cole’s involvement shouldn’t come as too much of a surprise.


In recent years, he’s suited up in professional leagues in Canada and Africa. The 38-year-old made history as the first rapper to grace the cover of NBA 2K and was credited with helping Caleb Martin sign with the Miami Heat, who played an integral role in their Finals run.

The Hornets are coming off a lowly 27-55 season as the new ownership group and J. Cole will look to turn the franchise around and inject a profound enthusiasm and energy into the team while remaking its image.

 

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